Greek Betting supplier to target US Market

Intralot is the biggest supplier of Betting services in Greece, and is the second biggest Betting systems operator in the world. The company is listed on the Athens Stock Exchange, and their yearly revenue exceeds $1 billion. Intralot supplies products and infrastructures not only for Betting in Greece, but also for lotteries and sports betting offshore operations in 50 countries around the world.

Intralot initially supplied frame work for the Greek National Lottery OPAP, which now holds sole rights to all lotteries and sports betting in Greece until the year 2020. OPAP does not, altough, offer online sportsbooks in Greece, since internet betting in the country is currently prohibited, forcing Greek players to use foreign online Betting websites.

Recent moves indicate that Intralot is focusing more and more on the US online Betting market. Intralot already offers services to a few US clients, such as the state lottery of Arkansas who relies on the company to provide its ticket vending machines, but because Betting laws in the USA currently limit online gambling, the Greek Betting company does not provide any internet gaming services to US clients.

Earlier this month, Intralot purchased a 35% stake in a US gaming supplier called CyberArts in a move to boost their online offerings. Intralot’s contract gives them the option to raise their holding in CyberArts to a majority share of 51% in the future. CyberArts does not offer internet Betting in the USA, but does provide Betting services in Italy, France, and elsewhere. Like Intralot, CyberArts focuses on offering platforms rather than direct-to-consumer services.

Because moves are being made in the USA to change the status of internet Betting so that can become more freely available to US players, Intralot is becoming very well placed to take advantage of online Betting in the US should the industry open up in the near future.

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