Betfair making a Move Into The USA Online Betting Market

Betfair is getting ready to bring their highly popular exchange betting to the online USA Betting industry. The company has already set up shop in Silicon valley and is readying a website with streaming live horse races.

Betfair has become one of the biggest online betting sport books in the world largely because of exchange betting. This is where bettors are paired up against each other, rather than playing against the house.

Two or more bettors who are betting on opposite sides of a game are paired up together and they propose bets. Then, one or more bettors accepts the bet. Betfair gets a percentage of the bets, but unlike in most sports books, the winner pays the percentage, not the loser.

This is attractive to many bettors who do not like the extra percentage they lose when they make a wager and lose with a sports book. The bettors much prefer to pay the percentage when they win, instead of it collecting on their losses.

Betfair will most certainly be waiting for the UIGEA to be overturned, but in the meantime, they will start their escapade into the USA market with online horse race betting.

Betfair is placing its attention to their technical team and what they are building for the website. The company believes that Internet Betting will be different in each state, so they are building their website with the ability to turn on different forms of Betting in different jurisdictions.

Improve your game play with our betting strategy guide and our betting systems sections!

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